Because our lives are dictated and directed by our memories, by a limiting story in our heads, instead of by the vibrant experiences and amazing possibilities of life.
We're here to help you change that!
We've never had more information to guide us—more data, more research, more science, more opinions—and yet, we increasingly feel more anxious, more confused, and more dissatisfied.
So what if everything we thought we knew is wrong? What if our basic reality—what we know to be true about how to think and live—isn't all it's cracked up to be?
These may seem like radical propositions, but if you investigate them deeply they will revolutionize your view of yourself and of the world.
The poet Denise Levertov said, "Insofar as poetry has a social function, it is to awaken sleepers by other means than shock."
The same applies to I am Keats, because the goal of our philosophy is freedom from your conditioned story.
Our work (and this site) is devoted to helping you wake up and reconsider your approach to everyday life, and to challenge you to find meaning in complexity and reward in the unknown.
Our mission is to expose your limiting beliefs and help transform your personal and professional life.