Birthed By the universe

I am Keats is a philosophy that emphasizes rebellion against one's identity—one's invented self-story—as the key to success in all areas of life.

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It's a way of thinking to empower people to act as free and creative participants in an ever more complex, interconnected, and uncertain world. 

And it's a way to escape the hypnotic routine of life, rediscover your passion, and open up a new realm of possibilities. 

Surprisingly, it came to life as a screenplay.

How that happened, that "story," is stranger than the resulting fictional narrative. Probably because, as Mark Twain made clear, fiction "is obliged to stick to possibilities. Truth isn't."

From that mysterious truth, I am Keats has grown into a personal growth book, a novel, and a growing scene with passionate individualists who have adopted the counterintuitive ideas that have emerged. 


The nonfiction book has been described as "Indescribable." Yet another paradox. And that's because it's unlike anything you've ever experienced.

It's an original, mind-expanding way of thinking about success and happiness.

The ideas that flow from beginning to end are based on insights, metaphors and philosophies that emerged, seemingly out of nowhere, while writing the screenplay.

Flash of Insight

By deconstructing and analyzing hundreds of movies, we discovered that, like fictional characters, people are seriously stuck in their invented stories.

We're living in powerful scripts, immersed in our roles and driven by the direction of the external world. And we're not even aware of it.

And this outside-in desire for acceptance and control is making us extremely anxious and judgmental, as well as excessively focused on the power of conscious thought and self-monitoring.

New Distinctions

It became viscerally clear that our internal essence, and personal desires, are being drowned out by the persistent, overwhelming and largely subconscious influence of others. It was a true to life epiphany, and we simply could not ignore the significance of the messages we were receiving. 

And so we created three, very powerful and radically new ways for people to perceive the world and their place in it:

Slay Your Story

“When you realize the story you're telling is just words, when you can just crumble up and throw your past in the trashcan, then we'll figure out who you're going to be.”
Chuck Palahniuk

Let Keats Lead

“The good life is one inspired by love and guided by knowledge.” 
Bertrand Russell

Float in Uncertainty

“The quest for certainty blocks the search for meaning. Uncertainty is the very condition to impel man to unfold his powers.”
Erich Fromm

Tension Creates Harmony

I am Keats is an inside-out, psychologically attuned philosophy that takes advantage of the inherent tensions of modern life.

The combination of psychological insight and metaphors become a basic part of your vocabulary and aid in introspection, which gives you a deeper understanding of how the world actually works.

And through this awareness, and with practice, I am Keats creates a state of harmony, integrating your true spirit with the external world.

It helps you move through life, and interact with others, in a manner that is free of guilt and anxiety, and in harmony with your inner desires and values.

The blizzard of the world has crossed the threshold and it has overturned the order of the soul.
— Leonard Cohen