The only journey is the one within.
— Rainer Maria Rilke

I am Keats is a philosophy that emphasizes awareness of and rebellion against one's identity—one's scripted self-story—as the key to success in all areas of life. It was developed during the peculiar process of writing a screenplay.

How that happened, that "story," is stranger than the resulting fictional narrative. Probably because, as Mark Twain made clear, fiction "is obliged to stick to possibilities. Truth isn't."

From that mysterious truth, I am Keats has grown into a personal development book, a novel, an online learning program, and a growing scene with passionate individualists who have adopted the counterintuitive ideas that have emerged.

Here's a brief summary of our ontological metaphor, Keats and Coleridge.

Listen to some interviews: click here

A Practice, Not a Dogma

I am Keats is a way of thinking to empower people to live a poetic life and act as free and creative participants in an ever more complex, interconnected, and uncertain world. 

And it's a way to resist the hypnotic routine of living a scripted life, rediscover your passion, and open up a new realm of possibilities. 


The ideas in the nonfiction book have been described as "Indescribable." Yet another paradox. And that's because it's unlike anything you've ever experienced.

It's an original, mind-expanding way of thinking about success and happiness.

The ideas that flow from beginning to end are based on insights, metaphors and philosophies that emerged, seemingly out of nowhere, while writing the screenplay.

Flash of Insight

By deconstructing and analyzing hundreds of movies, we discovered that, like fictional characters, people are seriously stuck in their invented stories.

Most people are living in powerful scripts, immersed in their roles and driven by the direction of the external world. And they're not even aware of it.

And this outside-in desire for acceptance and control is making them extremely anxious and judgmental, as well as excessively focused on the power of conscious thought and self-monitoring.

New Distinctions

It became viscerally clear that people's internal essence, and personal desires, are being drowned out by the persistent, overwhelming and largely subconscious influence of others. It was a true to life epiphany, and we simply could not ignore the significance of the messages we were receiving. 

And so we created three, very powerful and radically new ways for people to perceive the world and their place in it:

Rebel Against Your Story

“When you realize the story you're telling is just words, when you can just crumble up and throw your past in the trashcan, then we'll figure out who you're going to be.”
Chuck Palahniuk

Let Keats Lead

“The good life is one inspired by love and guided by knowledge.” 
Bertrand Russell

Float in Uncertainty

“The quest for certainty blocks the search for meaning. Uncertainty is the very condition to impel man to unfold his powers.”
Erich Fromm

Tension Creates Harmony

The combination of psychological insight and metaphors of I am Keats will become a basic part of your vocabulary and aid in introspection, which gives you a deeper understanding of how the world actually works.

And through this awareness of the inherent tensions of life, and with practice, I am Keats creates a state of harmony, integrating your true spirit with the external world.

It helps you move through life, and interact with others, in a manner that is free of guilt and anxiety, and in harmony with your inner desires and values. You become free to be... you.

As far as we can discern, the sole purpose of human existence is to kindle a light in the darkness of mere being.
— Carl Jung
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