It’s deceptively simple. Our lives are constrained and directed by a limiting story in our heads—a self-concerned “mental movie”—rather than by the vibrant experiences and amazing possibilities of life.
We're here to help you change that… to release you from your stories, both the ones meted out by others and the ones you unwittingly impose on yourself.
We've never had more information to guide us—more data, more research, more science, more opinions—and yet, we increasingly feel more anxious, more confused, and more dissatisfied.
So what if everything we thought we knew is wrong? What if our basic reality—what we know to be true about how to think and live—isn't all it's cracked up to be?
• What if the stories we tell ourself about the world, and about ourself, are preventing us from living fully and passionately?
• What if using our goal-obsessed, reasoning mind to direct our life is actually sabotaging it?
• And what if uncertainty isn't something to be overcome, but is the key to a vaster realm of experience, connection and understanding?
These may seem like radical propositions, but if you investigate them deeply they will revolutionize your view of yourself and of the world.
The poet Denise Levertov said, "Insofar as poetry has a social function, it is to awaken sleepers by other means than shock."
The same applies to I am Keats, because the goal of our philosophy is freedom from your conditioned story… your mental movie.
Our work (and this site) is devoted to helping you wake up and reconsider your approach to everyday life, and to challenge you to find meaning in complexity and reward in the unknown.
Our mission is to expose your limiting beliefs and help transform your personal and professional life.